Case Study
How Sport New Zealand Improved Abuse Detection at the Women’s Rugby World Cup by 53% with Areto
53%
improvement in abuse detection on IG
20%
improvement in abuse detection overall
Days!
saved from manual tracking and analysis
SNAPSHOT:
Sport NZ sought to understand online abuse faced by women athletes during the Rugby World Cup 2021 (played in 2022), considering the added challenges of gender-specific abuse, language barriers, and limited detection capabilities.
With Areto’s multi-language detector and proprietary language model for gender microaggressions, Sport NZ improved abuse detection by 53% on IG and 20% overall, including transphobia and body shaming. This better positioned them to make data-driven decisions.
FEATURES:
Spam Deleter
Abuse Hider
Auto-Responder
Multi-Language Detector
Regional Lingo Filter
Microaggression Monitor
Mentions Manager
PLATFORMS:
YouTube
During the Rugby World Cup 2021 (played in 2022), Sport New Zealand sought to understand online abuse faced by women athletes playing in the tournament. However...
Gender and language barriers
Abuse towards women athletes includes subtle layers of identity-based attacks.
Women athletes face misogyny & sexism
Hard to identify abuse with no profanity
Fans were getting annoyed by crypto and porn scams each time the Devils posted.
Manual abuse detection in other languages (for teams from France, Italy, Japan) is complex.
Analysis in 4 languages takes time
Real-time monitoring with MAMO
Areto put MAMO (its proprietary large language model for detecting gender microaggressions) into action, specifically designed to pick up subtle but harmful abuse towards any gender. Areto tracked in English, French, Italian and Japanese to improve overall abuse detection across Instagram and Twitter.
53% more abuse detected on IG!
On Instagram alone, MAMO increased abuse detection by an astounding 53%. This included body shaming and transphobia, which usually go under the radar with most language models. With Areto, Sport NZ caught 20% more abuse overall and 11% more abuse on Twitter, better positioning them to make data-driven decisions.
Try Areto for free!
To book a demo, chat about a partnership or just ask us a question, email hello@aretolabs.com