Areto Score: Elevate Your Social Presence with Precision Engagement Metrics
Gone are the days of chasing vanity metrics. Areto Score transcends the traditional engagement algorithms, delving deep into the quality of your social interactions. It goes beyond likes and shares, meticulously analyzing user sentiment to expose the true pulse of your online community.
Did you know:
77%
77% of marketers say they find it difficult to prove ROI of their social marketing efforts.
70%
70% of social media marketers struggle to ID and manage abuse and bad engagement effectively.
51%
More than half of consumers have unfollowed a brand on social media because of bad engagement.
Areto Score is your gamechanger.
Why we built it
Our customers were struggling with:
Not knowing the true health of their social media communities
Understanding what content and campaigns resonate with their audiences
Showing the impact of Diversity, Equity, and Inclusion (DEI) campaigns on brand health and engagement
What we observed in the data:
Removing spam and abusive comments increases and enhances overall engagement
Brand-damaging bot traffic skews traditional engagement score results
Vocal minorities negatively impact the perception of a brand’s good health, especially when it comes to DEI campaigns
The Areto Score consolidates multiple engagement factors into a single, easy-to-understand metric.
In a nutshell
Considers good engagement (positive/neutral comments, likes, shares, saves)
Accounts for bad engagement (negative comments, spam and abuse)
Scores range from 0%-100%, where 0% = extremely unhealthy and 100% = extremely healthy
PLUS! Understand the real health of your:
Individual posts
Campaigns and related content
Social media accounts per platform
Overall brand across social media
Features
AI-Powered, Customized Sentiment Analysis: Our cutting-edge algorithms analyze comments, posts and messages, pinpointing positive, neutral and negative sentiments.
Accurate Engagement Insights: Uncover what content truly resonates with fans—and what doesn’t!—plus find trends within campaigns, on platforms and across your whole social media presence.
Good Versus Bad Engagement: Areto Score goes beyond binary classification and differentiates between healthy fan enthusiasm and constructive feedback with bot traffic and potentially brand-damaging behaviours.
Single, Actionable Metric: No more data overload. Areto Score condenses complex engagement data into a single, easy-to-understand score, guiding your decisions with clarity and confidence.
Superpowers
With the Areto Score, you can:
Know the heartbeat of your audience: Uncover hidden trends, understand the true sentiment behind every interaction and become a master of your online community
Make efficient, data-driven decisions: Streamline content strategy and community management through optimized moderation
Measure social media campaign ROI: No more guessing! Use the Areto Score to measure impact and brand health of your campaigns, content and social media strategy
Showcase the efficacy of your DEI initiatives: By accurately gauging overall sentiment and engagement, users can assess whether the net impact is positive without being misled by the vocal minority
Case study
Read how the NHL New Jersey Devils increased their brand health using Areto during Pride Night 2023
Join the Areto Score revolution!
Ready to revolutionize your social media strategy? Unlock the power of precision with Areto Score.
Sign up for a free trial today!
PLUS learn more about Areto's comprehensive social media management solutions.
Don't let old ways of measuring success on your socials hold your community back. Let Areto help you build the thriving online community you deserve.