Case Study
How the NHL New Jersey Devils Removed 99% of Spam in 3 Seconds and Boosted Engagement by 78% Per Post with Areto
99%
of all spam and abuse auto deleted instantly
78%
more authentic comments per post
+45
mins to engage with fans per game
SNAPSHOT:
The National Hockey League’s New Jersey Devils receives 300+ spam comments per game on their Instagram account alone, making it difficult for their content team to engage with their community, and made them think twice before posting.
With Areto's social media moderation tool in place, the Devils saw a 78% increase in comments by authentic users. By auto-deleting 300+ crypto and porn scams in 3 seconds, fans felt safer to engage, and the Devils saved 45 minutes of moderation time per game.
FEATURES:
Spam Deleter
Abuse Hider
Auto-Responder
Multi-Language Detector
Regional Lingo Filter
Microaggression Monitor
Mentions Manager
PLATFORMS:
YouTube
The National Hockey League’s New Jersey Devils drives fan engagement on social media during live games and engages their large Instagram audience with curated content. However...
Not enough time to engage fans
Each time they posted, their brand feed was plagued with 300+ spam comments per game.
Spam bots inundate brand feed
Fans are exposed to scams
Fans were getting annoyed by crypto and porn scams each time the Devils posted.
Content managers spent time deleting spam, instead of posting and engaging with fans.
More moderation = less time with fans
Autodelete crypto & porn scams
The Devils’ content team turned to Areto, the social media moderation management tool that automates tasks like finding and removing spam, hate speech and harassment in real-time and at scale. The team at Areto fine-tuned the feature for the Devils’ specific problem: crypto scams and porn bots.
+78% engagement per post!
With Areto, the New Jersey Devils were able to detect and delete spam in under 3 seconds, before anyone saw it...over 300x per game! They were able to post, comment and engage with their community, without spending hours moderating. With all the spam gone, fans also had more room to connect about the game.
Got spam? Try Areto for free!
Turn sour content into brand-building lemonade. If you’d like to book a demo or just ask us a question, email hello@aretolabs.com