About

Areto Labs AI-powered tools are perfect for any person or business grappling with social media toxicity. This innovative software automatically tracks and moderates a range of harmful content, including hate speech, spam, illegal streaming, and other comments that violate your community standards. The result is a safer, more inclusive online environment that attracts new opportunities and diverse audiences. With Areto Labs, users gain crucial insights to tailor strategies, improve interactions, and drive brand growth. Choose Areto Labs for a stronger and more welcoming online community.

Our Story

Areto Labs is a Canadian and women owned technology company. Areto started in coffee shops, meetings, events, and campaign offices where co-founders Lana and Kasey heard over and over and over again that online toxicity was getting in the way of gender equality in politics - women were stepping back and deciding not to run for office because of the online hate.

So after a decade in advocacy and a happenstance poster encounter at an international “AI for social good” workshop conference room, ParityBOT was born, and then deployed in Canada, the U.S. and New Zealand, with the help of an additional co-founder, Jacqueline Comer.

In their entrepreneurship journeys, Lana, Kasey and Jacquie dug deep (very, very deep) into the ins and outs of running a tech startup, and made hundreds of customer discovery calls. They realized what they had designed could help organizations grow inclusive new audiences, make data driven decisions and support peoples mental health. The result, Areto, is a software platform that tracks online abuse, displays key trends on a personalized dashboard, and provides alerts and creative counteractions.