Case Study

How AC Milan’s

Brand Value Has Soared

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750+

Spam & hate speech comments removed per game

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30+

Spam moderation languages used

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+54.4 

Hours saved each month

SNAPSHOT:

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Thanks to AC Milan’s global fanbase, brand recognition and popularity, the club grappled with a significant number of spam, hate speech comments and illegal stream links in multiple languages, impacting their online presence, fan engagement, growth strategies, and content team work schedule.

However, Areto's content moderation tools changed the game. By efficiently tackling hours and hours worth of abuse and spam per game, Areto ensured a safe, engaging digital presence for AC Milan, allowing the content team to focus on growing their brand value through audience growth, brand safety and fan engagement. In fact, AC Milan's brand value has skyrocketed, becoming the fastest-growing football brand in the world from 2021 to 2024.

Source: https://static.brandirectory.com/reports/brand-finance-football-50-2024-preview-2.pdf

FEATURES:

Digital Detoxifier

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Comment Shield

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Illegal Stream Remover

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Troll ID

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Fan Finder

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Areto Score

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PLATFORMS:

Instagram

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Facebook

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TikTok

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YouTube

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AC Milan was dealing with a high volume of spam, illegal streams and hate speech in multiple languages. This cluttered their online presence and drained their content team's time. Efficiently managing these issues was vital for sustaining the brand’s rapid value growth and maintaining a positive, engaging image.

Battling high volumes of spam & hate in multiple languages

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Spam Overload

AC Milan’s social media channels were inundated with spam, which not only cluttered their platforms but also diverted their team’s attention from engaging content creation

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The team also grappled with hate speech comments. This negativity not only impacted fan interactions but also posed a threat to the club’s online reputation and overall brand image.

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Hate Speech Management

With a global fanbase, AC Milan needed to moderate content in multiple languages. This added complexity to the moderation process, requiring additional resources and time to ensure consistent quality.

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Multilingual Moderation

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Real-time, 24/7, multilingual moderation

Real-Time Abuse Hiding

Areto's tool provides real-time, customized removal of abusive comments across Instagram, TikTok, Facebook and YouTube, leveraging

Automated Spam Removal

Areto's advanced algorithms swiftly identify and eliminate spam and illegal streams across AC Milan’s digital platforms. This ensures that their content remains clutter-free and scam-free, making it more attractive to fans and sponsors alike.

Multilingual Moderation Efficiency

Areto's multilingual capabilities streamline the moderation process, enabling effective management of comments in various languages. This ensures that all interactions are appropriately handled, regardless of language.

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By partnering with Areto, AC Milan transformed their digital strategy, significantly enhancing their online environment and brand value.

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750+ Spam & Hate Speech Removed/Game

Areto’s tool efficiently tackled over 750 instances of spam and hate speech in each game, ensuring a cleaner and more engaging experience for fans.

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30+ Key Moderation Languages Covered

With support for 5 major languages, Areto ensured comprehensive moderation across AC Milan’s international fanbase, maintaining a positive and consistent brand image globally.

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+54.4 Hours Saved Per Month

The automation provided by Areto saved AC Milan over 54.4 hours each month during the football season, allowing the team to focus on creating high-quality content and driving further brand engagement.


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