How the Edmonton Oilers  Handled a 108% Engagement Surge in the 2024 Stanley Cup Playoffs            

+108%

Comments managed automatically

+165%

Abusive comments hidden

 +64%

Illegal streams deleted in a flash

1,000s

Betting & ticketing scams removed in under 3 seconds

SNAPSHOT:

The Edmonton Oilers faced an electrifying playoff run that brought a dramatic surge in social media engagement, overwhelming their content team with a flood of comments, spam, and illegal streams. From mid-April to the end of June 2024, their social media channels were abuzz with over 223,000 comments and an unprecedented increase in spam and negative content. Managing this influx was crucial to maintaining a positive fan experience and protecting the team's online reputation.

Areto's advanced moderation tools provided seamless scaling to handle this massive increase. By automatically filtering out harmful content and efficiently managing spam and illegal streams, Areto ensured the Oilers' social media remained a vibrant, engaging space for fans throughout their playoff journey.

FEATURES:

Digital Detoxifier

Comment Shield

Troll ID

Fan Finder

Illegal Stream Remover

Areto Score

PLATFORMS:

Instagram

Facebook

TikTok

YouTube

Want the Full Report?

For even deeper insights, download the complete Oilers Playoffs 2024 report, packed with detailed stats and analysis on social media trends, fan behavior, and the full playoff social surge!

The Edmonton Oilers faced significant challenges during their playoff run, particularly in managing the surge in social media activity across their platforms. The key issues included:

  1. Overwhelming Volume of Comments: With the Oilers advancing deep into the playoffs, their social media channels experienced a massive increase in fan engagement, leading to an overwhelming volume of comments that needed moderation.

  2. Spike in Spam and Scams: The high-profile nature of the playoffs attracted a surge in ticket scams, betting ads, and other spammy content that threatened to detract from the authentic fan experience.

  3. Illegal Streaming Links: There was a 64% rise in illegal streaming links being shared across the Oilers’ social media channels, risking the integrity of their content and revenue streams.

  4. Negative Fan Sentiment: As the stakes grew higher, the level of negativity in comments increased, potentially damaging the morale of both the team and its fan base.

Navigating a playoffs comments surge

Autoscaling of moderation & engagement software

Areto Labs provided a comprehensive solution to address these challenges, enabling the Oilers to maintain a positive and secure digital environment during their playoff run:

  1. Automated Comment Moderation: Areto’s intelligent moderation tools automatically scaled to manage the influx of over 223,000 comments, efficiently filtering out harmful content and maintaining a positive atmosphere for fans.

  2. Spam and Scam Detection: Areto’s advanced spam filters successfully managed the surge in ticket scams and betting ads, allowing the Oilers’ social media team to focus on genuine fan interactions.

  3. Real-Time Removal of Illegal Streams: Areto’s rapid detection capabilities ensured the prompt removal of illegal streaming links, protecting the Oilers’ digital content and preserving the fan experience.

  4. Maintaining Positive Engagement: Despite the increase in negativity, Areto’s tools helped sustain a healthy level of positivity on the Oilers’ social channels, especially during critical moments like the Western Conference Finals, further boosting fan morale.

Areto’s Impact on Social Media Management

Throughout the Oilers' playoff run, Areto’s tools played a vital role in managing the surge in social media activity:

108% Increase In Comments Managed Automatically

Scalability: Areto’s systems automatically scaled to handle the massive influx of comments and content, ensuring that no harmful material slipped through the cracks.

165% More Abuse Hidden, Protecting Positive Sentiment

Abuse & Sentiment Management: By keeping a close watch on abusive comments and sentiment trends, Areto helped the Oilers maintain a positive online environment, even during tense and high-stakes moments.

64% More Pirated Content Links Deleted in a Flash

Illegal Stream Removal: The automated detection and removal of illegal streams helped maintain the Oilers' broadcast revenue and provided a seamless viewing experience for legitimate fans.

1000s of Betting & Ticketing Scams Removed in Under 3 Seconds

Spam & Scam Mitigation: Areto’s advanced filters removed the significant rise in ticket scams and betting ads, preserving the integrity of fan interactions.

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