Case Study
How Sky New Zealand
Protected Their Media Rights & Managed Olympic-Sized Engagement
SNAPSHOT:
Sky New Zealand faced unprecedented engagement during the 2024 Olympics.
Managing social media comments in real-time, 24/7, across global time zones presented a significant challenge, particularly since many events occurred while the social media team was asleep.
Compounding this was a surge in harmful interactions, including a spike in transphobic comments during the Opening Ceremonies.
At the same time, protecting SkyNZ’s exclusive media rights from illegal streams was paramount to maintaining their brand reputation and revenue.
FEATURES:
Digital Detoxifier
Comment Shield
Troll ID
Fan Finder
Illegal Stream Remover
Areto Score
PLATFORMS:
TikTok
YouTube
Sky New Zealand faced significant challenges during the 2024 Paris Olympics, driven by an unprecedented surge in social media engagement:
Unprecedented engagement overnight
Unmanagement comment volume
Thousands of comments flooded in across multiple platforms, far exceeding their social media team's capacity to moderate manually.
Most Olympic events occurred during overnight hours in New Zealand, leaving the team unable to manage real-time engagement while asleep.
Global time zone complexity
Ensuring a positive and safe online environment was critical to protecting the Sky brand and fan experience.
Maintaining community safety
Limited resources
Scaling up moderation without adding staff or increasing costs posed a logistical and financial challenge.
Real-time, 24/7 moderation
Automated moderation
Areto’s AI models swiftly filtered abusive, spammy, and irrelevant content, including illegal stream links, across multiple platforms.
Cross-time zone management
The AI ensured real-time moderation globally, requiring no additional staffing.
Scalability
Areto empowered SkyNZ to handle increased volumes of engagement seamlessly.
To address these challenges, SkyNZ turned to Areto’s automated moderation solution, implementing tools designed to filter harmful content, detect illegal stream links, and create a safe, positive online space for fans.
Areto’s automated content moderation allowed Sky New Zealand to handle the surge in Olympic engagement seamlessly, maintaining their brand reputation without scaling their team. As a result, they successfully navigated one of the most challenging media events of the year.
508% more engagement sorted within seconds
Harmful interactions and illegal stream links were eliminated promptly, including during high-emotion moments during the Opening Ceremonies.
454% brand value increase
Maintaining a positive and safe online presence strengthened SkyNZ’s relationship with its audience and increased positive engagement.
Saved $20,000 in staffing costs
Successfully managed Olympic-level engagement without increasing team size by 3x or implementing 24-hour shifts.
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Spam & abuse removed in seconds
Trolls and superfans ID’d
Multiple languages
game changer?