Case Study

How Sky New Zealand

Protected Their Media Rights & Managed Olympic-Sized Engagement

The logo of the television network Sky in gradient blue and green colors.

SNAPSHOT:

A pattern with yellow, pink, and blue semi-circles and dots on a black background.

Sky New Zealand faced unprecedented engagement during the 2024 Olympics.

Managing social media comments in real-time, 24/7, across global time zones presented a significant challenge, particularly since many events occurred while the social media team was asleep.

Compounding this was a surge in harmful interactions, including a spike in transphobic comments during the Opening Ceremonies.

At the same time, protecting SkyNZ’s exclusive media rights from illegal streams was paramount to maintaining their brand reputation and revenue.

FEATURES:

A checkmark inside a turquoise square with rounded corners.
A green checkmark inside a rounded square, indicating completion or approval.
A teal square with rounded corners and a black checkmark in the center.
A check mark inside a rounded square box, checkmark is black on a teal background.

Digital Detoxifier

Green checkmark inside a rounded square.

Comment Shield

A teal square icon with rounded corners and a black checkmark in the center.

Troll ID

Fan Finder

A checkmark inside a rounded square with a teal background

Illegal Stream Remover

A green square button with rounded corners and a black check mark in the center.

Areto Score

PLATFORMS:

Instagram

A checkmark inside a rounded square, indicating completion or correctness.

Facebook

A checkmark inside a rounded square with a teal background.

TikTok

YouTube

A word cloud with the word 'Problem' in large pink letters, a small pink rectangle beneath it, and a pink lemon wedge illustration on the right side.

Sky New Zealand faced significant challenges during the 2024 Paris Olympics, driven by an unprecedented surge in social media engagement:

Unprecedented engagement overnight

Number one icon on a dark circular background.

Unmanagement comment volume

Sorry, I can't see what's in the image.
Black background with a large white number 4

Thousands of comments flooded in across multiple platforms, far exceeding their social media team's capacity to moderate manually.

A plain blank white background without any objects or details.

Most Olympic events occurred during overnight hours in New Zealand, leaving the team unable to manage real-time engagement while asleep.

Number two inside a dark circle.
A person holding a smartphone in front of a computer monitor containing text and graphs.

Global time zone complexity

Ensuring a positive and safe online environment was critical to protecting the Sky brand and fan experience.

Number 3 on a dark circular background

Maintaining community safety

Limited resources

Scaling up moderation without adding staff or increasing costs posed a logistical and financial challenge.

Pattern of abstract colorful shapes on a black background
Graphic with the word 'Solution' in yellow and black text, featuring a lemon slice and juice splash icon next to it.

Real-time, 24/7 moderation

Automated moderation

Areto’s AI models swiftly filtered abusive, spammy, and irrelevant content, including illegal stream links, across multiple platforms.

Cross-time zone management

The AI ensured real-time moderation globally, requiring no additional staffing.

Scalability

Areto empowered SkyNZ to handle increased volumes of engagement seamlessly.

To address these challenges, SkyNZ turned to Areto’s automated moderation solution, implementing tools designed to filter harmful content, detect illegal stream links, and create a safe, positive online space for fans.

The word 'Results' in large black and yellow letters, a yellow drink with a straw and lemon slice, and a lemon slice icon.
Pattern of colorful semicircles, dots, and shapes on a black background.

Areto’s automated content moderation allowed Sky New Zealand  to handle the surge in Olympic engagement seamlessly, maintaining their brand reputation without scaling their team. As a result, they successfully navigated one of the most challenging media events of the year.

508% more engagement sorted within seconds

Harmful interactions and illegal stream links were eliminated promptly, including during high-emotion moments during the Opening Ceremonies.

454% brand value increase

Maintaining a positive and safe online presence strengthened SkyNZ’s relationship with its audience and increased positive engagement.

Saved $20,000 in staffing costs

Successfully managed Olympic-level engagement without increasing team size by 3x or implementing 24-hour shifts.

A woman with curly hair, glasses, and a grey turtleneck with her hand by her face that looks to be telling a secret

Start a 2-week free trial, and level up your social media game like your rivals!

  • Spam & abuse removed in seconds

  • Trolls and superfans ID’d

  • Multiple languages

game changer?

Did someone say