DEVILS: ADVOCATE
🏳️🌈How Pride Night & AI Fuelled Fan Loyalty for the New Jersey Devils🏳️⚧️
In an innovative move towards inclusivity and community engagement, the New Jersey Devils turned their 2023 Pride Night into a model for fostering brand loyalty and positive online discourse. This report delves into the impact of moderation on brand health and celebrating diversity.
Included in this report:
An Introduction to the Areto Score
How the score works, and why it enables to users to uncover trends and campaign ROIs
NJ Devils’ Pride Night ‘23 vs ‘22 Data
Comment volume, engagement levels, top content by platform and more!
AI moderation: Did it improve brand health or strangle engagement?
Brand Health Insights
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