United Rugby Championship
Protects Their Broadcast Revenue
with Areto
99%
of illegal streams removed instantly
100+
pirated content links removed weekly
+74
super fans ID’d in just 1 month!
Mark Shields: URC Head of Marketing - Brand & Content
“Areto has transformed our content moderation process. We've seen a drastic reduction in illegal streams and pirated content, and the real-time removal of illegal streams ensures our fans have a safe and engaging experience online. It has been a game-changer for our team. “
SNAPSHOT:
The United Rugby Championship (URC) faced a significant challenge with illegal streams and pirated content, which directly impacted their broadcast revenue. Before using Areto, URC's content team spent countless hours manually searching for and removing these unauthorized streams.
With Areto' content moderation tool, URC saw instant removal of illegal streams, saving their team hours per week in moderation time. This allowed URC to focus more on engaging with their fans and ensuring a positive online experience.
FEATURES:
Digital Detoxifier
Comment Shield
Troll ID
Fan Finder
Illegal Stream Remover
Areto Score
PLATFORMS:
TikTok
YouTube
The United Rugby Championship drives fan engagement on social media, providing highlights and live updates to their audience. However...
Revenue at risk with Illegal Streams
Unauthorized streams were affecting URC's broadcast revenue.
Illegal Streams Impacting Revenue
Overwhelming Manual Moderation
The content team spent excessive time manually removing illegal streams and moderating hateful comments.
Hateful comments were creating a hostile environment, reducing fan engagement.
Negative Online Community
Autodeletion of pirated content, spam & abuse
The URC content team came to Areto to use their automoderation tool that automatically detects and removes illegal streams, spam and abuse across multiple platforms, protecting URC's broadcast rights.
The tool provided real-time data and detailed reports, helping URC understand the extent of illegal streaming activities and the effectiveness of the moderation efforts.
The tool also identified over 70 super fans, accounts that URC could engage with to boost lifetime value of their followers, and reward influential fans.
By partnering with Areto, the United Rugby Championship successfully protected their broadcast revenue from illegal streams and enhanced their online interaction with fans, ensuring a safer and more engaging experience for their community.
+100 Pirated Content Links Detected Weekly
The tool consistently identified and removed numerous unauthorized links every week.
99% of Illegal Streams Removed Instantly
Areto ensured that illegal streams were detected and removed before they could impact URC's revenue.
74 Superfans Discovered in Just One Month
URC identified 74 key superfans using Areto in just 1 month, enhancing brand advocacy and driving higher engagement and revenue.
Ready to level-up your socials?
Discover the hidden edge your adversaries have, and get started with Areto today!
