Case Study

How USA Track & Field Athlete Kayla Bushey Increased Inbound Partnership Requests by 300% with Areto

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+700%

increase in posting frequency during training and competitions

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+300%

increase in monthly inbound requests for paid partnerships

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SNAPSHOT:

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Kayla Bushey, a biracial woman athlete, overcame the fear of posting online by using Areto's abuse labelling and hiding feature. With her newfound confidence to share her story authentically, her posting frequency increased by 700%, and audiences began engaging with her in more meaningful ways.

Brands quickly noticed this shift, leading to a 300% increase in paid partnership requests per month. After using Areto for only 3 months, Kayla was closer than ever to attracting sponsors for her Olympic journey.

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FEATURES:

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Spam Deleter

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Abuse Hider

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Auto-Responder

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Multi-Language Detector

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Regional Lingo Filter

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Microaggression Monitor

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Mentions Manager

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PLATFORMS:

Instagram

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Facebook

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Twitter

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YouTube

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Kayla Bushey, a biracial woman athlete, had a problem that many young athletes face in the digital age. She was stuck in a vicious circle. Each time she posted on Instagram and Facebook...

Needs to fund Olympic journey

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She avoided posting photos in her training gear to avoid being sexualized or objectified.

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Racist, sexist comments on her feed

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Stopped posting to protect wellbeing

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To protect her wellbeing she posted more in stories, knowing they’d disappear in 24 hours.

To afford training for the 2024 Olympics, she needed to grow her profile and keep posting.

She needed to attract more sponsors

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“I’ve stopped posting because I have to keep my mental health in mind when I’m competing. I have to take time off from social media during training and competitions...It’s financially impacting my life that I can’t post consistently.”

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Kayla Bushey, Triple Jumper
USA Track & Field Athlete

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Areto hides all abuse in real-time

Kayla used the Areto platform to help moderate her social media channels. Areto's abuse filtering and hiding feature gave Kayla the confidence to post more regularly and authentically. Knowing that the tool would flag and moderate abusive comments before she saw them, she felt safer to share her story and connect with her followers.

Quote from Kayla Bushey, USA Track & Field Athlete, on mental health, with options indicating hidden racism and sexism.
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Increased funding opportunities

Using Areto, Kayla rated her confidence to post authentically as 5/5. She used to think twice about posting photos in her training gear or swimsuit, but now she’s proudly sharing both her professional and personal self. With this shift, fans felt more confident engaging in meaningful topics, and she got 300% more partnership requests per month.

Chart showing 700% increase in posting frequency during training and competitions, and 300% increase in monthly inbound requests for paid partnerships.
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