The Juice
Read the latest insights in AI and content moderation, & how to maximize engagement and brand health while tackling online abuse, spam & illegal streams
Is X over?
Elon Musk's controversial leadership at X has triggered a 60% drop in U.S. ad revenue, reshaping the social media landscape. This blog navigates the aftermath, offering crucial insights for evolving digital marketing and sponsorship strategies in this transformative era.
Naughty or Nice: The Engagement Revolution and Why It’s Time to Ditch the Old Metrics
In online content, engagement holds immense value. However, not all engagement is created equally. In this blog post, we delve into the contrasting worlds of "naughty" (bad) and "nice" (good) engagement, and challenge existing notions of measuring community health with engagement rate
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