The Areto Index for Q1 2025 reveals a 58% year-over-year rise in online hostility across sports, marking a significant shift in how fans engage online. The sharpest increases came from sexism and transphobia—both linked to the growing visibility of women athletes and gender discourse in sport. With social platforms playing a bigger role in how athletes build their brand and connect with fans, understanding these trends is essential for rights holders, leagues, and platforms alike.

Dealing with online trolls? Discover how our new muting feature allows you to quietly silence disruptions, keeping your community positive and engaged.

For years, brands and creators have had to put up with porn bots because existing moderation tools just weren’t built to stop them. But with Areto’s new NSFW Bot Buster, you can finally take control of your comment sections and keep your audience safe from spam.

Sports fans are passionate, and their voices can be loud. But how do you separate constructive criticism from harmful abuse? This post delves into the complexities of online fan behavior, explaining the difference between negative, offensive, and abusive comments. Learn how to foster a positive and engaging sports community using AI-powered moderation tools.

The rise of online betting has transformed the way we engage with sports. While it's boosted fan engagement and revenue, it has also unleashed a wave of online hate and harassment directed at athletes. This blog explores the dark side of the betting boom and the urgent need to protect athletes and fans from online abuse.

Areto Labs' innovative AI-powered content moderation solution, used by Sky New Zealand during the Paris Olympics, has earned them the ANZ Sports Tech Award for Social and Fan Engagement, effectively managing online discussions.