The NFL experienced an unexpected surge of popularity during the 2023-24 season, thanks in large part to the "Taylor Swift Effect." Pop star Taylor Swift's relationship with Kansas City Chiefs tight end Travis Kelce has ignited interest from her massive fanbase, especially among young women.

The roar of the crowd, the thrill of the goal, the electric energy of a packed stadium – European football is synonymous with passion, skill and sportsmanship… 

…and online abuse.

Amidst the pursuit of revenue, maintaining authenticity and trust remains paramount for social media teams. Successful partnerships and sponsored posts are rooted in genuine alignment with brand values and audience interests.

The opportunities for revenue generation on social media will only continue to expand. By embracing strategic partnerships, creating authentic content, and using content moderation software to build a thriving community, you'll transform your social presence into a revenue engine.

From breaking weekly attendance records at the PWHL (Professional Women’s Hockey League) to the monumental viewership of the FIFA World Cup 2023, the surge in women's sports is undeniable. Social media is still a crucial platform for fostering fandom and engagement. Yet, this digital landscape is fraught with peril, with alarming rates of online abuse targeting women athletes.