😩 Bots Are Getting Smarter

How You Can Stay 1 Step Ahead with Areto

Bot accounts are software-automated accounts that try to blend in and act like a real user. They post updates and follow other users, though there isn’t a real person behind the account. A spam account is a type of bot account that attempts to gain financially from its automated posts. Everyday people should be wary of social media bot accounts because they can be used to disseminate false information or phishing scams. “
— McAfee.com

Old Bots’ New Tricks

Social media bots. The never-ending headache for social media managers and content creators alike. They flood our feeds with spam, scare off genuine engagement and throw our engagement metrics into disarray. It's frustrating to wonder if our content is truly performing well when the majority of interaction comes from bots.

And here's the kicker – we recently noticed that bots are becoming more sophisticated.

These digital troublemakers have started to cleverly edit their original comments, initially posting innocuous content that they later modify with spammy messages

To make matters worse, these edited comments are executed swiftly, often within a minute of the original post. They can appear not only as top-level comments but also as replies to unsuspecting users.

Even Facebook's internal spam filter struggles to catch these devious edits, allowing them to permeate users' Pages and dominate prominent spaces such as the "Most Relevant" comments filter and the comment preview section of a post.

Sneaky, sneaky.

The insidious nature of edited comments is what makes them particularly dangerous. This manipulation allows bots to present themselves innocently at first before injecting malicious content undetected by conventional moderation tools.

The fix is in…for managing those editing bots

But fret not! We aren't ones to shy away from a challenge. Recognizing the constantly evolving tactics employed by bots, we’ve adapted our system to analyze edited comments in real-time. This will ensure that no spam or abusive content escapes scrutiny, allowing us to swiftly respond and protect your brand's social channels from harm.

Feature Highlights

  1. Advanced detection: Utilizing a blend of AI technology and some crafty data science wizardry, the system intelligently spots spam bots in action as they attempt to edit comments.

  2. Swift removal: Upon detection, the spam content is removed before anyone sees it, ensuring minimal disruption to the community.

  3. User protection: This enhancement not only cleans up your comment section, but also protects the integrity of discussions and safeguards your community's trust.

  4. Seamless integration: Implemented seamlessly into the existing platform, this update requires no additional action from users to continue enjoying a spam-free experience.

In addition to our commitment in battling social media bots, we create an environment where genuine connections thrive. With our automated system safeguarding your brand's social channels, you can rest assured knowing that your audience is shielded from unwanted distractions and harmful content.

Together, let's shape social media into a space where meaningful interactions flourish uninterrupted by the presence of spam and abuse.


If you’ve got bot woes, or simply want to boost your engagement and enhance your fans’ online experience, get in touch.


Looking for more bot-related content? Check out this story about illegal streaming or this story about the hidden costs of spam.

Previous
Previous

Ethical Moderation Series Part 2:

Next
Next

How the New Jersey Devils Became #2 in the NHL in Fan Engagement